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Home/ Services/ Paid Media

Paid Media

Powered by the WDlab Method™

Every euro you put into ads should come back with a receipt. We build campaigns you can actually measure — and cut the ones that don’t pay.

/ In depth04 — sections
01

Paying for clicks is easy. Paying for the right ones is the job.

Anyone can spend an ad budget. The difference between advertising that grows a business and advertising that just drains a card is everything around the bid — the targeting before it and the page after it. Paid Media at WDlab treats the whole path, from the search to the sale, as one system.

The problem
Wasted spendBroad keywords and untargeted audiences burn budget on clicks that were never going to buy.
Wrong landing pageCampaigns pointed at a generic homepage instead of a page built to convert that specific click.
No measurementWithout proper conversion tracking, you can’t tell which campaigns make money and which just spend it.
Vanity metricsImpressions and clicks look busy but say nothing about revenue. The number that matters is cost per actual result.
No exit planLosing campaigns left running out of inertia, quietly eating budget that should move elsewhere.
02

What Paid Media actually covers

One team on the whole funnel: the platforms that bring the traffic, and the page and tracking that turn it into something you can measure.

What we do
Google Search & ShoppingCapturing people already searching for what you sell, structured by buying intent and margin.
Performance MaxGoogle’s cross-network campaigns, given the feed, creative and signals they need to perform instead of waste.
Meta AdsFacebook and Instagram campaigns for demand you have to build — awareness, retargeting and offers.
Landing pagesCampaign-specific pages built to convert the exact click you paid for, tested against real traffic.
Conversion trackingGA4, Google Ads and Meta events configured and verified so every euro is tied to a result.
Reporting & iterationMonthly reviews of spend, cost per result and the concrete next changes — no filler dashboards.
03

Built to be measured, not just spent

The point of paid media isn’t traffic — it’s return. Every campaign we run is set up so you can see, in plain numbers, what each euro brought back.

How we measure
Cost per resultNot impressions, not clicks — what it actually costs to get a lead or a sale.
Return on ad spendFor e-commerce, revenue attributed to each campaign against what it cost to run.
Tested landing pagesA/B tested pages so the conversion rate keeps climbing over time, not just the spend.
Budget disciplineWinners scaled, losers cut — money follows results, not habit.
04

Who Paid Media is for

Paid media works best when there’s already something worth sending traffic to — a site that converts, a product with margin, a clear offer.

Who this is for
A business that needs leads or sales faster than SEO alone can deliver
An e-shop ready to scale what’s already converting
A new product or offer that needs demand created, not just captured
A company already spending on ads with no clear idea what’s working
A local business that wants to show up the moment someone searches
Anyone tired of boosting posts and calling it a strategy
How this gets built

Built the WDlab Method way.

Discover → Define → Design → Develop → Launch → Grow
Explore the complete Method →

Most ad budgets leak in the same two places: the wrong keywords, and a landing page that was never built to convert the click you just paid for. We manage both ends — the bid and the page it lands on — because winning the auction means nothing if the visit doesn’t.

What you get

  • Google Ads — Search, Shopping and Performance Max, structured around real buying intent
  • Meta Ads (Facebook & Instagram) for demand you have to create, not just capture
  • Landing pages built and tested for the specific campaign, not your generic homepage
  • Conversion tracking configured before a single euro is spent — so you know what worked
  • Transparent monthly reporting: spend, cost per result, and what we’re changing next

Things worth knowing

Winning a click at a good price still loses money if the page it lands on doesn’t convert. We work on both, not just the bid.
A smaller audience actively searching for what you sell is worth more than a huge audience that isn’t. We start from intent, then scale.
If conversion tracking isn’t set up correctly first, you’re optimising blind. We wire up measurement before the campaign goes live, not after.
Not every campaign works. The discipline is cutting the losers fast and moving budget to what’s actually converting.
Why WDlab

What working with us actually looks like

1

One in-house team

No outsourced pieces stitched together after the fact. The same people who scope the project build and maintain it.

2

Fixed-scope quotes

A clear price before we start — not an open-ended hourly clock that grows as we go.

3

Support after launch

Every project includes a maintenance window after handoff, not just a goodbye email and an invoice.

Related

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Analytics & CRO

You’re already paying for the traffic. This is how you stop wasting it. We measure what visitors actually do — then fix what stops them converting.

SEO

Your website is your hardest-working employee. SEO is how you make sure it actually gets found.
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