Search Engine Optimization


</> An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.

</> On page optimization & internal linking is set up to maximize rankings

</> Landing page creation and optimization is put in place for each keyword

</> Monthly Link Building and Content Outreach takes place in order to augment ranking growth





On-site Optimization


Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document - Content Specialist


Technical Implementation

Implement edits to the website code based on the On-Site Strategy - Tech Specialist

Meta Information, Robots.txt, Sitemap, Google Analytics, Webmaster Tools, 301 Redirects, Canonical Links, No-Follow Links, Social Media, Internal Links




Content Marketing


Content Creation

Regularly create quality content based on the Content Strategy - Content Specialist


Public Relations (optional - extra cost)

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website - MM


Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website - Associate


Social Media (optional - extra cost)

Encourage discussion related to client’s business and sharing of content from client’s website - Associate




Analysis & Reporting


Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month - Analysis Specialist


Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved - Analysis Specialist